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London- The National Basketball Association (NBA) and Nestlé today announced an international marketing partnership making Milo, Nescau and Nesquik Official Partners of the NBA. The multiyear agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. The agreement represents Nestlé's largest international brand collaboration to date and comes into effect on 1 January 2027.

As part of the collaboration, Nestlé and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programmes and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and NBA 3X, and will extend across select NBA events and fan engagement platforms, including NBA Global Games and NBA House.

“For decades, our brands have believed in the power of sport to bring out the best in people,” said Liberato Milo, SVP Head of Confectionery &amp; Snacking Strategic Business Unit at Nestlé. “From Milo and Nescau sports programmes to Nesquik athlete partnerships and initiatives, we have seen how sport can energize people, build confidence and create healthy habits. Together with the NBA, we will use the power of basketball to connect with consumers at scale, create locally relevant experiences and inspire more young people and families to get active and enjoy the game.”

The marketing partnership will also encompass retail programs and in-market fan experiences, including on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise and other prizes.

Julie Morries, NBA Senior Vice President of Commercial Development  and Media

Nestlé is one of the world’s most recognizable brands and has a longstanding connection to consumers across the globe

“Nestlé is one of the world’s most recognizable brands and has a longstanding connection to consumers across the globe,” said Julie Morris, NBA Senior Vice President of Commercial Development and Media. “We look forward to leveraging Nestlé’s reach and local market presence to connect with fans in new ways and support the continued growth of basketball around the world.”

The partnership will activate across Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States and Vietnam – with the Philippines joining from October 2027.

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NBA and Nestlé announce multiyear international marketing partnership

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